Indian consumers, from metro professionals to small-town shoppers, increasingly prefer content in their own language, and brands that advertise where that content lives are winning attention at scale.
According to the Internet in India Report 2025 by IAMAI and Kantar, India’s internet user base crossed 950 million in 2025. Urban India accounts for roughly 400 million of those users and rural India for about 548 million, so the opportunity spans every city tier.
Short video is where those users spend their time. In 2025, 588 million Indians, or 61% of the internet population, watched short-video content, with rural users marginally outnumbering urban ones.
Language matters in big cities too. The previous edition of the same report found that 98% of internet users accessed content in Indic languages, and 57% of urban users preferred regional-language content.
ShareChat and Moj sit right in the middle of this shift. At their Culture Intelligence Summit in August 2026, the company said the two platforms have more than 200 million monthly active users, who spend about 40 minutes a day on them.
Both platforms run in 15+ Indian languages. Around 63% of their users come from Tier 2 and Tier 3 cities, and the rest from metros and Tier 1 cities, giving brands one platform that reaches Mumbai and Bengaluru as well as Indore, Lucknow and Coimbatore.
Engagement keeps growing too. Microdramas on ShareChat and Moj now generate over 900 million episodic views daily, and the company has set aside ₹100 crore to build that ecosystem.
India has over 1,300 mother tongues, and ShareChat’s own leadership argues that translating an English ad is no longer enough. Brands need creatives that feel native to each language and community.
For brands, that means reach, attention and relevance in one place: a large audience across city tiers, long daily viewing time, and ads that land in the language people actually think in. If your ads only run in English on the usual platforms, you’re leaving that audience to competitors who speak to it.
At Sparkloom Digital, we plan, launch and manage ShareChat and Moj ad campaigns for brands that want to reach language-first audiences in metros and smaller cities alike, from D2C brands and apps to education, finance and local services.
Our ShareChat Ads Services in India
We don’t run generic ad campaigns and hope they work for India’s mix of languages, cultures and buying habits. Every ShareChat campaign we run is built around how your audience actually discovers and decides.
Campaign Strategy & Planning
Every campaign starts with a clear goal: awareness, consideration or conversion. We pick the right objective, pricing model and audience for each stage instead of running one campaign for everything.
A regional D2C label, an edtech app and a local service business all need to reach different people in different ways. Our plans are built around your specific customer.
Regional Language Creatives
We create ad creatives in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and more, written for each language rather than translated from English.
Short vertical videos, image ads and copy are built to feel native to the ShareChat and Moj feed, so they look like content people want to watch, not ads they want to skip.
Audience Targeting
We target by language, state, city, age, gender and interest, so your ads reach the communities most likely to act on them.
Separate ad sets for each language let us see exactly which audiences respond best and shift budget towards them.
Campaign Setup & Management
We set up your ShareChat and Moj for Business account, campaigns, ad sets and creatives correctly from day one, including bids, optimisation goals and placements.
Once live, we monitor campaigns continuously, pausing weak creatives and scaling the ones that perform.
Conversion & App Install Tracking
Clicks only matter if they turn into leads, sign-ups or installs. We set up conversion tracking and app attribution so every campaign is measured against real business outcomes.
That way, optimisation decisions are based on what actually happened after the click.
Performance Optimisation
We A/B test creatives, languages, audiences and bids to improve click-through rates and lower acquisition costs over time.
Campaigns are refined based on data, not guesswork.
Reporting & Insights
You get clear, regular reports covering impressions, clicks, page views, conversions and language-level performance, along with what we’re changing next and why. No jargon, no hidden numbers.
Why Choose Us for ShareChat Advertising?
We’ve spent 8 years in digital marketing, with real, hands-on experience running campaigns for brands across India.
1. Full-Funnel Campaigns
We run awareness, consideration and conversion campaigns as one connected funnel, so people who see your brand once are guided towards action, not lost.
2. Native Regional Creatives
With 98% of Indian internet users accessing content in Indic languages, translation isn’t enough. Our creatives are written and designed for each language and region from the start.
3. Data-Driven Optimisation
Every campaign is tracked down to the language, creative and audience level. We double down on what works and cut what doesn’t, quickly.
4. 8 Years of Experience
That’s 8 years spent learning what actually drives clicks, leads and installs, not just what looks good in a report.
5. Proven Results on ShareChat & Moj
Our campaigns have delivered nearly 2 crore impressions and over 1 lakh clicks for a single brand, across five Indian languages.
6. Transparent Reporting
You always know what your campaigns are doing. We share clear reports and explain every decision we make.
7. Trusted Across Industries
We’ve worked with D2C, app, finance and service brands, which means we understand how different categories need to communicate with regional audiences.
8. Built for Bharat’s Digital Growth
With rural India now home to about 548 million internet users and ShareChat and Moj counting 200 million+ monthly users, we build campaigns designed to capture that growing attention.
Things You Must Have in Your ShareChat Ad Campaign
A ShareChat campaign aimed at regional India needs specific elements that generic social media campaigns often miss.
Native-Language Creatives: Ads in the viewer’s own language, with local references and expressions, earn far more attention than translated English ads.
Vertical Video First: ShareChat and Moj are built around short, vertical video. Your creatives should be designed for full-screen mobile viewing from the first frame.
A Clear Hook: Users scroll fast. Your message and brand need to land in the first few seconds of the ad.
Clear Objective Per Campaign: Awareness, consideration and conversion campaigns need different bids, creatives and success metrics. Mixing them wastes budget.
Language-Level Ad Sets: Separate ad sets for each language show you exactly which audiences respond and where to scale.
Proper Tracking: Conversion and install tracking ensure you’re optimising for real outcomes, not just clicks.
A Mobile-Ready Landing Page: Most ShareChat users are on mobile data and budget phones. Your landing page or app store page must load fast and be easy to act on.
Regular Creative Refresh: Ad fatigue sets in quickly on short-video platforms. Fresh creatives keep performance from dropping.
Cultural Moments: Festivals and regional occasions are when attention peaks. Campaigns planned around them perform better.
Our Previous Works
We have run ShareChat and Moj campaigns for many brands in the past; here we have mentioned a few of those.
Consideration Campaign
- Objective: Clicks and website visits
- Impressions: 1,99,79,923
- Clicks: 1,19,891
- Page views: 17,971
- Languages: Hindi, Tamil, Kannada, Malayalam and Telugu
Awareness Campaign
- Objective: Reach and brand awareness
- Impressions: 3,59,367
- Clicks: 18,441
- Page views: 2,125
- Languages: Tamil, Kannada, Telugu, Malayalam and Hindi
Conversion Campaign
- Objective: Maximum leads
- Impressions: 46,26,283
- Clicks: 14,456
- Page views: 1,162
- Creatives: Separate Hindi and Tamil creatives, across five languages
Why Do You Need ShareChat Ads for Your Business in India?
India’s internet base crossed 950 million in 2025, and rural India now accounts for 57% of it. ShareChat and Moj reach more than 200 million of these users every month in 15+ languages, showing just how much attention now sits outside English-first platforms.
If a farmer in Maharashtra, a shop owner in Tamil Nadu or a student in Uttar Pradesh scrolls past your ad, it needs to speak their language to stop them. If your brand isn’t there, or your ad feels like a translation, you don’t get considered. You get skipped in favour of a competitor who sounds familiar.
A well-run ShareChat campaign puts your brand directly in front of regional India, in the language and format it already loves, and turns that attention into clicks, leads and installs.
Cost of ShareChat Ads Management in India
ShareChat ads management with Sparkloom Digital starts from $1,000 USD.
That’s a starting point, not a fixed number. Every brand is different, and pricing depends on your actual requirements.
Factors that affect the final cost include:
- Number of campaigns and campaign objectives
- Number of languages and regions you want to target
- Creative production, including video ads
- Conversion and app install tracking setup
- Reporting depth and the scale of your ad spend
Your ad spend on ShareChat and Moj is paid separately to the platform, and we’ll help you plan a budget that fits your goals.
Rather than quoting a number that may not fit your campaign, get in touch. We’ll give you an accurate, no-obligation quote based on what you actually need.
FAQs
1. Do you run ShareChat ads for brands across India?
Yes. We run ShareChat and Moj campaigns for brands targeting audiences across states and languages, from Hindi-speaking regions to South Indian markets.
2. Do you run ads on Moj as well as ShareChat?
Yes. Both platforms are managed through the same ShareChat and Moj for Business ads manager, and we plan placements across both based on your goals.
3. Which languages can you run ShareChat ads in?
We run campaigns in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and other Indian languages supported on the platform.
4. Do you create the ad creatives?
Yes. We create native regional-language video and image ads designed for the ShareChat and Moj feed, not translated English ads.
5. Can ShareChat ads drive app installs and leads?
Yes. ShareChat supports awareness, consideration and conversion objectives, including app installs, and we set up tracking to measure real outcomes.
6. How do you measure campaign performance?
We track impressions, clicks, CTR, page views, conversions and installs, broken down by language, creative and audience.
7. Can you target specific states or cities?
Yes. We can target by state, city, language, age, gender and interests, so your ads reach the audiences that matter to your business.
8. Is ShareChat good for my business?
If your customers are in Tier 2 and Tier 3 cities or prefer regional languages, ShareChat and Moj are among the most direct ways to reach them at scale.
9. Do you provide reports?
Absolutely. You get clear, regular reports with campaign results and our recommendations for what to change next.
